Thursday, March 12, 2020

Câteva conferințe TED despre simțul olfactiv, mirosuri și parfumuri

Câteva recomandări de conferințe TED despre nas, mirosuri și alte subiecte conexe. Am preluat și descrierea în engleză, ca să puteți afla ce și cum. Ne cerem scuze că n-am tradus textele, dar timpul... intră în sac, nu iese de acolo.  
 
 
Donald Wilson is a research professor at the Departments of Child and Adolescent Psychiatry and Physiology and Neuroscience, and a Senior Research Scientist at the Emotional Brain Institute Nathan Kline Institute for Psychiatric Research. His current research focuses on how the mammalian brain processes and remembers information. As a model system he and his team focus on rodent (rat and mice) discrimination and memory for odors.  
 
The evolutionarily oldest sense is the ability to detect and discriminate chemicals around you. Some of those chemicals are small and float in the air and we call those smells. The chemicals come from plants and animals and bacteria and elsewhere, and can provide information about what to eat, what to avoid so as not to be eaten, and with whom to mate. How do we smell? How does our brain change chemicals inhaled up our nose into brie, chardonnay or dirty diaper? The task is made more complex by the fact that most smells we experience are not due to a single type of molecule, but are rather the result of complex mixtures of many types of molecules that our brain merges into a single percept, much like the merging of blue and yellow pigments make green. Wilson will describe how the brain performs the remarkable feat of creating the aroma of coffee and how memory plays an important role in this process.
 
 
Chandler Burr is the Curator of the Department of Olfactory Art at the Museum of Arts and Design in New York City. The former New York Times perfume critic, Burr is also author of the two definitive non-fiction books about the perfume industry. "The Perfect Scent: A Year Inside the Perfume Industry in Paris & New York" tells the two parallel stories of a year Burr spent for The New Yorker magazine behind the scenes at Hermès, watching the creation of a fragrance and a year inside Coty with Sarah Jessica Parker as she directed the making of her first perfume. "The Emperor of Scent: A True Story of Perfume, Obsession, and the Last Mystery of the Senses" is about a genius of biophysics and perfume. His novel, "You or Someone Like You," was published in 2009. Burr hosts interactive Scent Dinners around the world; these master-classes in gourmand scents are collaborations with the world's best chefs.  
 
 
Maybe you don't know how important scent has been over the course of history. Did you ever wonder why that is? Have we been neglecting one of our important senses? Can smell be part of art? Or promoting well being? Or influence our culture and society? According to Caro, a picture says a thousand words, but maybe a smell holds a thousand images.
 
Caro Verbeek is an art and smell historian, curator and author with a focus on modern, olfactory and tactile art. She is currently a PhD candidate at VU University with the project ‘In Search of Scents Lost - Reconstructing the Aromatic Heritage of the Avant-garde’. She teaches the course ‘The Other Senses’ at the Royal Academy of Arts (The Hague) and moderates the monthly ‘Odorama’-platorm at Mediamatic Amsterdam. She curated a show on olfactory art at Villa Rot (Germany) in 2015 and co-curated the Museumnight ‘Ruiken in het Rijks’ (Smelling at the Rijksmuseum) in 2012. She regularly does olfactory interventions at museums and universities worldwide.
 
 
In her vividly fragrant talk, she emphasizes the sense of smell and how important it is to one's identity and everyday life. She then shares the horrors and dangers of what it's like to lose that sense, and then proposes some solutions to help people who have already lost theirs.
 
Michelle Krell Kydd is the Communications Specialist for ArtsEngine and The Alliance for the Arts in Research Universities (a2ru) at the University of Michigan. She also has one of the best noses in the world, and is an olfaction and fragrance expert. She puts this skill to good use by using olfaction to promote the art-science connection via interdisciplinary collaboration. Ms. Kydd is the editor of the award-winning blog Glass Petal Smoke and conducts Smell and Tell lectures on campus and in the Ann Arbor Community.
 
 
Omer Polak (omerpolak.com) is a designer and artist. His recent projects focus on our sensory experience of the world. Omer is using multi-disciplinary and collaborative approaches to create new experiences that could change the life of the viewer/participant. Omer has been honored at the Core77 design awards (Food Design) in 2013.  
 
The sense of smell is central to our everyday life. It is a major component of our taste perception; it warns us against danger and affects our mood. It also has quite an influence on our sexual attraction and pair bonding. But are we fully aware of all this influence? Can we smell fear or happiness? How do people with an impaired olfactory perception cope with it? Omer Polak tells us how design innovation and neuroscience offer us a new way to experience the world.

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